So true, and all that to boost the ego of some higher up.

That’s the thing when you sell the idea of something which the value can’t be evaluated easily, you can totally bullshit on everything.

“This new brand image will boost our visibility on the market…”

When in reality nobody knows if that new brand will stick or if the users will really like it.

So start a contracting business that repaints and hangs new signs when companies want an image shake up.

I remember my wife complaining that they are spending millions to change the signs on the hospital she worked at and not getting a pay raise.