[…]this year, Lowe’s ended its participation in surveys conducted by the Human Rights Campaign (HRC), the nation’s largest LGBTQ organization. Lowe’s also shuttered an employee resource group for LGBTQ employees and ended its sponsorship of Pride parades.
A Lowe’s spokesperson said the company “will continue to strive to cultivate a workplace that reflects the customers and communities where we operate and where everyone feels welcomed, valued, and respected.”
Lowe’s is just one of 19 companies that have ended their support of Pride parades, in whole or in part, this year.
The corporate pullback has left several Pride parades short on cash. NYC Pride faces a $750,000 budget gap after losing corporate sponsors. Pride parades in San Francisco and Kansas City are each about $200,000 short. Smaller parades are faring even worse. Eve Keller, co-president of USA Prides, a network of parade organizations, said that “rural Prides are down 70% to 90% when compared to the average year.”
This is a good time to remember they were never on our side. They were just commoditizing pride.