Not only can Americans comprehend it, they actively choose for it to be this way. Macys tried to switch to straight forward pricing and it did not go well for them so they switched back to their bs sales.
Imo it would only work here if everyone does it at the same time and if it’s implemented by legislation enforcing it. If one company does it, their competitors can take advantage of the perceived differences.
Not only can Americans comprehend it, they actively choose for it to be this way. Macys tried to switch to straight forward pricing and it did not go well for them so they switched back to their bs sales.
Imo it would only work here if everyone does it at the same time and if it’s implemented by legislation enforcing it. If one company does it, their competitors can take advantage of the perceived differences.
They could also first have both prices and slowly make the “before taxes” less noticeable over years
I thought that was JC Penney’s
E: it was