Back in 2006/7 I worked at the agency on record for a lot of huge brands and we had just gotten Pepsi. So the CD asked my department (interactive) if we could come up with something unique before we had the big kickoff with their staff. I don’t know which one of us came up with the idea but a we decided to make a soda machine that would give you a free Pepsi if you hugged it. Got a machine and went to work engineering it, installing a screen so it can display graphics and a message. They loved it. We ended up redesigning a machine from scratch that could sense hugs or just a smile and made a commercial from it. That was back when designers were given fun tasks to be as creative as possible.
Back in 2006/7 I worked at the agency on record for a lot of huge brands and we had just gotten Pepsi. So the CD asked my department (interactive) if we could come up with something unique before we had the big kickoff with their staff. I don’t know which one of us came up with the idea but a we decided to make a soda machine that would give you a free Pepsi if you hugged it. Got a machine and went to work engineering it, installing a screen so it can display graphics and a message. They loved it. We ended up redesigning a machine from scratch that could sense hugs or just a smile and made a commercial from it. That was back when designers were given fun tasks to be as creative as possible.
wasn’t that coca-cola in 2012?
Maybe they did one too. I just remember this project vividly as it was a blast to do. We definitely did it first
This still happens, you’re just old and cynical.