• @[email protected]
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    29 hours ago

    His theory of social representations is now widespread in understanding this process of cultural Chinese whispers. Influenced by Gabriel Tarde, he later criticized American research into majority influence (conformity) and instead investigated the effects of minority influence, where the opinions of a small group influence those of a larger one. He also researched the dynamics of group decisions and consensus-forming.

    https://en.m.wikipedia.org/wiki/Serge_Moscovici

    • SebaDC
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      28 hours ago

      I’m talking about Elmo Muskovici.

      Ask Grok.

      • @[email protected]
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        38 hours ago

        That explains it. I was wondering why everybody knew that guy and upvoted your comment. Nevertheless that guy is so fitting. A minority has managed to influence the law for the majority.