• @[email protected]
    link
    fedilink
    English
    1471 year ago

    There are 54 pages of risk factors, which, after reading many S-1 filings over the years, seems pretty long. One of the most notable is the sentence, “We have incurred substantial losses during our history and may never achieve profitability.”

    Well that doesn’t sound very promising for them.

    • athos77
      link
      fedilink
      66
      edit-2
      1 year ago

      Because spez insists on chasing the newest tech shiny - but only after it’s peaked - NFTs, crypto, RPAN, etc. And although it may yet turn around for him and for reddit, notice that he only jumped onto the AI boom three months after last spring’s series of AI announcements, showing that he’s once again way behind the times.

      Edit: one thing has always struck me since his interview last summer. spez said something like “reddit will continue to be profit-driven until the profits arrive”. Like the arrival of profits was inevitable. Like he didn’t need to do anything except wait. Just be patient and the profits will arrive in their own time, not like things have to be envisioned and planned and put in place to get profits, just … they’ll arrive. Some day.

      It seems a remarkably lackadaisical attitude for a CEO to have.

      • @[email protected]
        link
        fedilink
        English
        171 year ago

        spez said something like “reddit will continue to be profit-driven until the profits arrive”. Like the arrival of profits was inevitable. Like he didn’t need to do anything except wait.

        It’s easy to sit there and say you’d like to have more money. And I guess that’s what I like about it. It’s easy… Just sitting there, rocking back and forth, wanting that money.” Deep Thoughts with Jack Handey, Saturday Night Live

      • @[email protected]
        link
        fedilink
        English
        101 year ago

        Probably doesn’t help that Reddit has spent years cultivating some of the most advertiser unfriendly content available (out of the top 100 visited sites). I doubt anyone’s chomping at the bit to advertise on pages like r/jailbait, r/piracy, and r/fatpeoplehate. Even if the worst of the worst have been banned the overall “culture” can’t be erased as quickly

        • LiveLM
          link
          fedilink
          English
          31 year ago

          r/jailbait

          Oh ho ho, I’ve heard spez is quite familiar with this one

      • @[email protected]
        link
        fedilink
        English
        351 year ago

        Didn’t spez also say that Reddit was a side project that just got out of hand?

        Being a tech nerd does not mean you have what it takes to lead a company to profitability.

    • @[email protected]
      link
      fedilink
      English
      761 year ago

      may never achieve profitability.

      I’m not an expert or anything, but that doesn’t sound like a very good investment.

      • @[email protected]
        link
        fedilink
        English
        21 year ago

        My understanding is on these fillings you’re supposed to give a full accounting of all the risks so investors can’t sue you later. It’s like going for surgery where they say you could die - not saying it’s likely, but tries to get them off the hook.

      • Andy
        link
        fedilink
        English
        171 year ago

        What does that mean? Who pays the shortfalls?

        • @[email protected]
          link
          fedilink
          English
          131 year ago

          I am not a CFO but I believe essentially by eating into cash reserves and accumulating debt. Also there is some wizardry when you work out operating profit / EBIT.

          Earnings vs Debt

          Someone more financially competent may want to offer a more accurate answer.

    • @[email protected]
      link
      fedilink
      English
      51 year ago

      I’ve known about shorting for a while but this might actually push me into learning the ins and outs of how. Because it would be nice to profit off this goin tits up.

  • @[email protected]
    link
    fedilink
    English
    1141 year ago

    Why would anyone give money to a business who has never ran in the black after 20 years? Just set your money on fire instead

    • Ghostalmedia
      link
      fedilink
      English
      651 year ago

      Dumb people are going to see headlines about “AI” and “the first social media IPO in a long time,” and they’re going fork over money. Also speculators are going to buy after they speculate that other speculators are going to buy speculatively.

      • @[email protected]
        link
        fedilink
        English
        271 year ago

        Yeah, this IPO will probably go just fine and a bunch of wankers will make a bunch of money. That’s what it’s all about, after all.

          • @[email protected]
            link
            fedilink
            English
            13
            edit-2
            1 year ago

            Mostly from small people either tricked into buying the "new bitcoin/Nvidia/apple/… before it’s to late or dumb people hyped by other dumb people into buying it. And if enough small people invested and the stock rises the big player collect the profit.

    • @[email protected]
      link
      fedilink
      English
      5
      edit-2
      1 year ago

      Better, buy a lottery ticket with it. That way it might be worth as much as the ash you’d have anyway, but there’s a chance you’ll become a millionaire.

      Or Bitcoin, but fair warning: you might find yourself tempted to start a rap career, and that’s almost never advisable.

    • Altima NEO
      link
      fedilink
      English
      371 year ago

      And thats why theyre trying to sucker the users themselves to invest first, so they can pump and dump.

      • @[email protected]
        link
        fedilink
        English
        41 year ago

        Wouldn’t be surprised if they manipulated the discussion around the stock as well. Bot army or admin downvotes on critical discussions, and lots of upvotes on the hype.

  • @[email protected]
    link
    fedilink
    English
    21 year ago

    I disagree that Reddit’s R&D spending is a lot. Look at any FAANG/FANGMAN/MAMMA company; their annual R&D spending is significantly higher.

  • Boozilla
    link
    fedilink
    English
    651 year ago

    Whole thing is sketchy AF. I hope very few of its selected users falls for the scam invitation to buy early shares. They’re not only exploiting them for free content and free moderation, they want them to help pay for Spez’s ludicrous compensation.

    • @[email protected]
      link
      fedilink
      English
      81 year ago

      When it comes to the inevitable Renaissance and guillotines, I just hope spez is close to the front of the line.

      This post will probably get automoderated to suicidesville. It’s sensitive to the fally blade decapitator thingy.

      • Boozilla
        link
        fedilink
        English
        11 year ago

        Every photo I’ve seen of Spez looks like a real life trollface.

    • athos77
      link
      fedilink
      30
      edit-2
      1 year ago

      So, three of my old accounts apparently qualified for the buy-shares offer. Two of them were over the 200k karma threshold to get the offer. Interestingly, the third account had only 191k karma and got the message a day or two later.

      Even more interestingly, yesterday a fourth account that I haven’t posted to in over a decade received the offer, and this one only had 50k karma. Admittedly, several accounts were mods, but they were mods of extremely small, very inactive subs, and I had de-modded myself after deleting my data. They also sent an email to the my registered email address for the fourth account (but I don’t know if that’s relevant because none of my other accounts had emails registered).

      I’m not sure what’s going on. Did they get so little response from the early offers that they’re going to the accounts of former mods or lowering the karma requirements? I know a couple of my accounts ended up connected by IP information; did they try to contact my old fourth account by PM and email because it was somehow connected to the higher-level accounts, or because they’re getting desperate? Maybe they’re just trying to get lots of numbers to show that redditors are eager to participate, to gin up an ignorant public’s enthusiasm prior to the IPO?

      I have to think that, at some level, they’re getting desperate, because it seems so much effort to go to, to dig up an account that hasn’t posted in a decade and then send PMs and emails to it.

      • Lenny
        link
        fedilink
        English
        51 year ago

        36k karma on mine, haven’t logged in for months. Just did and I got the invite.

        They’re desperate yo.

      • @[email protected]
        link
        fedilink
        English
        71 year ago

        I have 56k of comment karma and only 792 post karma (no K there,only 792) but I got an email as well. Technically I guess I’m a mod because I started a sub with another guy but it never saw anything beyond the greetings post. However my account is over 13 years old so maybe that counts for something?

        And yeah, I have no intention of wasting my money. They might see a slight profit initially as some might view this as the “new shiny”, but then I fully expect it to tank the moment the investors get a look at their records and start jumping ship.

      • @[email protected]
        link
        fedilink
        English
        231 year ago

        My reddit account has just shy of 100k comment karma and less than 2k link karma, and I still got the message.

        I marked it as spam for “unsolicited messaging” lmao

  • arran 🇦🇺
    link
    fedilink
    English
    141 year ago

    Anyone else here concerned about what this means for the health of the ecosystem? If reddit was never sustainable and we are well and truly past a phase of consolidation there is potentially a lot of history / info to loose here. The damage has been done already by the funding model. While the return to federation and private hosting is nice, there is a potential “dark” age.

    • @[email protected]
      link
      fedilink
      English
      11 year ago

      I could see a Wikipedia-style donation model working to keep lots of different servers up. But I can’t see it happening for servers hosting exclusively news + memes + whatever random communities people want to add.

      I _could _ see it happening for dedicated broad-topic or semi-niche instances (instances for gaming, investing, Linux, music production, etc.) each hosting a collection of related and maybe more niche communities (for CSGO, Bitcoin, Arch, EDM production).

      As they become more popular, server hosting costs increase, and at some point they might need to ask for donations to keep afloat. People are willing to throw a little money towards something they enjoy, especially if it’s their choice to do so. And they feel good about it. And instances that stay around longer gain more users, more usability, more credibility (assuming a non-toxic community).

      I could definitely see it leading down a path of growth and prosperity for the platform. However, now that I typed this out, I could see it both working positively, and being abused and exploited, so 🤷

    • @[email protected]
      link
      fedilink
      English
      31 year ago

      Can’t help but feel like we’re getting there already with most sites having the exact same problem. I think Facebook might be the only site that actually makes money due to always prioritising money, everyone else has dominated the market by operating at a loss for the past 2 decades and now suddenly oops we decided we need money.

  • Semi-Hemi-Demigod
    link
    fedilink
    1821 year ago

    Research and development, at $438.3 million

    What in the fuck has Reddit developed in the last year that cost half a billion fucking dollars?

    • @[email protected]
      link
      fedilink
      English
      111 year ago

      They are paying lots of programmers. 99% of which are unneccessary, to enshitify the site with new features that subtract value for users.

    • @[email protected]
      link
      fedilink
      English
      281 year ago

      I haven’t seen that “you broke reddit” message in a while. Maybe they bought more servers?

      • @[email protected]
        link
        fedilink
        English
        41 year ago

        The two options to fix that are either buy more servers or make enough idiotic decisions to drive your user base away that traffic is no longer an issue anymore.

        I wonder which one reddit opted for?

    • theodewere
      link
      fedilink
      19
      edit-2
      1 year ago

      they’re selling the ability to harvest data, not provide a platform for anything particularly useful… they are developing data harvesting tools, including for AI…

    • @[email protected]
      link
      fedilink
      English
      141 year ago

      Let‘s see, almost 200 million to their CEO, almost 100 million to their COO. They also got a new logo!

      Jokes aside I‘m as floored as you.

    • @[email protected]
      link
      fedilink
      English
      831 year ago

      Remember when they killed API access claiming it cost the 10s of millions each year? Turns out they could have just not spent so much on reddit avatars and we’d all still be there today.

      • KᑌᔕᕼIᗩ
        link
        fedilink
        English
        141 year ago

        They could have just paid the CEO a little less to cover it too. It was just greed so they could sell the data at a pittance, even though the cat is already out of the bag.

    • LiveLM
      link
      fedilink
      English
      21
      edit-2
      1 year ago

      An ugly new logo, continued development on world’s shittiest mobile app, and a terrible brand new UI for the website (not to be confused with the previous terrible new UI)

      Oh yeah, they also did some NFT bullshit, almost forgot about that one.

  • Rayspekt
    link
    fedilink
    1841 year ago

    I receiced one of those special offer emails to buy stocks on Monday. Weren’t those supposed to go only to power users? I haven’t done anything with my account since the API debacle and wasn’t a power user before.

    I feel like their rug pull before the ipo doesn’t work that good. I hope the gme bros will short reddit to the ground, that would be the best end to Reddit I can imagine. Fuck spez.

    • @[email protected]
      link
      fedilink
      English
      381 year ago

      I was a semi-power user before leaving (13k link karma, 134k comments) and also received the IPO offer per email and per notification. I reported the notification as spam :)

      It’s so obvious that they want to squeeze some money out before everything goes down the drain.

    • kingthrillgore
      link
      fedilink
      English
      61 year ago

      I deleted the email I got. I rarely if ever delete emails. Let that set in. I hope it had a return receipt!

    • dual_sport_dork 🐧🗡️
      link
      fedilink
      English
      131 year ago

      I got one, too, which is hilarious because not only was I not a “power user,” but I torched all of my comments and posts with Redacted 7 months ago and have not touched the site since. I even avoid it when it comes up in Google results for something I’m looking into.

      But they still sent me one of these stupid IPO emails.

      I mean, obviously there is no human oversight or thought process behind these whatsoever. We all knew that. Probably anyone who has an existing account and a positive karma score got one, and I’m not even sure the threshold is that high.

      But I guess we’re all here doing their work for them anyway, because here we are talking about – even if it is to ridicule – and generating “buzz.” I’m sure that’s what they want, somehow.

      • @[email protected]
        link
        fedilink
        English
        21 year ago

        They likely just sent it to anyone above a relatively low karma threshold desperate to get any sorry fool to buy their stock.

      • Rayspekt
        link
        fedilink
        21 year ago

        but I torched all of my comments and posts with Redacted 7 months ago

        I did exactly the same thing lmao

    • @[email protected]
      link
      fedilink
      English
      8
      edit-2
      1 year ago

      I got it as well. My accounts were banned… and then all the sudden an IPO comes along and the are unsuspended… i went back in and redacted my accounts that got the email.

      • NιƙƙιDιɱҽʂ
        link
        fedilink
        English
        11 year ago

        I got one, too. I haven’t used my account since the debacle as well, and I nuked my account, overwriting and deleting every comment lmao.

      • @[email protected]
        link
        fedilink
        English
        81 year ago

        Your comment made me go back and check, and I definitely got unbanned at some point. I was site-banned for mass edit>deleting my comments on all my accounts during the API evacuation. One sub saw me doing it, and banned that first account. Whatever, no big loss cuz I’m scorching things on my way out the door anyways. When I did the same with the second account, both accounts were banned site-wide for ban evasion, (because that second account also had comments on that same sub.) And that same pattern happened with every account I had.

        But now they’re all unbanned. I wonder if Reddit went back and unbanned old accounts, to try and boost their user numbers prior to the IPO.

    • @[email protected]
      link
      fedilink
      English
      13
      edit-2
      1 year ago

      They are going out in stages based on # of mod actions or karma. I think the lowest Karma threshold in the final batch was 25k. Which seems like a lot, but isn’t really, at least for the users they alienated in the API debacle.

      This is just for the sign-up for information, though. Once they get the whole list they will start going down the list of sign-ups from the top, and start asking for money. Because this isn’t a free share offering, it’s a chance to buy at the IPO price. So even out of the list of Redditors who signed up, a bunch will pass, because if they had a few extra $10k sitting around, they would put anywhere else except Reddit.

      And I don’t think they have broken out how many shares are part of this program. (To be fair I haven’t looked that closely). I predict that no matter how many people sign up, they will reject 90% just for the optics. They are only doing this for the free publicity, and rhe fact that they think Redditors will have emotional attachment to the shares for being let into the “club”. So they will only give out enough for the press to write stories about it.

      • @[email protected]
        link
        fedilink
        English
        11 year ago

        The whole point is getting real names. Most of the people who got the email will be wait listed but reddit will have their valuable data forever.

    • Flying Squid
      link
      fedilink
      English
      21 year ago

      I did not get one and my account has a shit ton of karma. But the bio says that Reddit can go down in flames and to go to Lemmy, so that’s probably why.

      • Rayspekt
        link
        fedilink
        2
        edit-2
        1 year ago

        I redacted every message into something shit-talking reddit and got the email, so that can’t be it.

    • @[email protected]
      link
      fedilink
      English
      371 year ago

      Please don’t forget to fill in the form anyway, with fake data. This will let them believe there are more interested users than reality

  • @[email protected]
    link
    fedilink
    English
    271 year ago

    It can’t because it’s actively hostile to the users that make it its content in favor of recreating a more massive version of the Stanford prison experiment. Although that seems to be a fad to the people naturally attracted to acting out their power fantasies in any sort of reddit-like social network, particularly those who want to act out Minority Report.

  • @[email protected]
    link
    fedilink
    English
    421 year ago

    Don’t worry, the IPO will not stop the losses. It will just provide a pool for more bonus payments for the management.

  • PatFusty
    link
    fedilink
    English
    35
    edit-2
    1 year ago

    I am curious. If you were a Chief officer or VP or something. What kind of changes would you do to make it profitable? Reduce server count? Roll back old.reddit? Just cut overhead? Get rid of Spez? How can they possibly make it profitable given where they are now?

    • @[email protected]
      link
      fedilink
      English
      201 year ago

      If reddit allowed third party apps again that would probably be enough to get me back. Maybe in another 5 years it won’t but right now Lemmy only wins cause the reddit app experience is bad enough to drive me away.

      • Maxnmy's
        link
        fedilink
        English
        21 year ago

        This seems tricky. If you see any ads in a 3rd party app, they’re going to support the developer instead of Reddit.

      • @[email protected]
        link
        fedilink
        English
        81 year ago

        Reddits app was always bad. Even with all the hurdles and shitty stuff they do on mobile browser I still chose to be on browser

      • @[email protected]
        link
        fedilink
        English
        101 year ago

        Yeah, turned out I was actually more loyal to the app I was using than I was to the platform. Though I was also pretty good to the platform, I contributed and interacted daily and often spent money buying gold. I tend to take the attitude that if I’m getting a lot of use out of something I don’t mind spending a little to support it. That’s all in the past now and I wonder how many other paying users they burned.

    • @[email protected]
      link
      fedilink
      English
      11 year ago

      We’ve all seen the news about spez salary, to yeah, fuck him and check if others are also getting such salaries.

    • @[email protected]
      link
      fedilink
      English
      87
      edit-2
      1 year ago

      The premise of the question is flawed in my opinion. It only needs to be profitable because they put themselves in that situation by going public.

      A social platform run by users should only need to break even. I have no idea why a web forum needs to be on the stock market.

      Now it’s another example of Enshittification of the internet.

      • @[email protected]
        link
        fedilink
        English
        31 year ago

        It needs to become profitable because it was unprofitable for 20 years. Would you dump millions into something that doesn’t even have the chance to make you money in the first place? Reddit wouldn’t even exist anymore.

      • PatFusty
        link
        fedilink
        English
        121 year ago

        That’s why I said given where they are now, how would it even be possible. What can they do outside of raise prices of reddit stickers or ad-free reddit.

        • @[email protected]
          link
          fedilink
          English
          251 year ago

          Yeah that’s fair.

          Merchandising is the only palatable idea I can think of.

          More likely to happen:

          • Twitter’s verified user subscription strategy

          • More ad posts with paid-priority (priority hidden from users)

          • Layoffs with AI as miracle cure

          • Selling user data for AI training (check)

          • Paid API access (check)

          But it’s really hard to ignore that its function isn’t really designed for profit and it’s wacky that we have to humor the idea.

          • Altima NEO
            link
            fedilink
            English
            121 year ago

            Ironically, if they charged moderators to be moderators, theyd probably pay for it. Some of those people were nuts.

      • @[email protected]
        link
        fedilink
        English
        21 year ago

        And not follow the quest for unending profit no matter the consequences? That sounds like some socialism shit /s

    • @[email protected]
      link
      fedilink
      English
      401 year ago

      There has never been a profitable social media company.

      Facebook might have started out as a social media company, but it’s only profitable now because it’s part of an advertising duopoly that has almost all online ads completely locked up. Their actual business is renting eyeballs to advertisers. The social media part of it is just data collection for their advertising.

      Reddit can’t compete with the big 2 as an ad platform. They don’t have the reach of the other two, and never will. So, it’s not going to be a good money making platform, but it might be able to have a niche and cover its costs. There are ways it could do that and not be awful for users.

      They could partner with Hollywood studios to promote shows and movies, provide forums to discuss them that are safe for those brands. They could work with local governments to be a place to release important information. Governments used to do that on Twitter, but Twitter has gone to shit. This isn’t stuff that will send Reddit shares to the moon like their VC backers want. But, it could survive.

      Instead, they’re going to follow the Elon Musk playbook and it will die.

      • @[email protected]
        link
        fedilink
        English
        111 year ago

        Yep. Everyone thinks they are entitled to be Zuckerberg. Only one entitled person got away with it and he even stole the damned thing.

        • @[email protected]
          link
          fedilink
          English
          21 year ago

          And, he only got away with it until he was able to pivot to advertising. Sure, small social media companies (even relatively large ones like Twitter) also want to sell ads, but the more user data you have, the more you can convince people that your ads are nearly mind control. Meta can do that because they control Facebook, Instagram, WhatsApp, etc. They got all the users because the users were hooked before they started selling the ads, and now network effects mean they don’t want to leave.

          All of that sucks in user data which they can then sell ads against. Reddit would just be one text-based ad site where people use pseudonyms. It’s never going to be able to compete with Meta for ad dollars.

      • @[email protected]
        link
        fedilink
        English
        191 year ago

        AMA used to be a pretty big draw for lots of people who didn’t regularly use the site and often made international news, but they fucked that right up.

        • @[email protected]
          link
          fedilink
          English
          21 year ago

          Yeah. You could see they were coordinating with the agents of celebrities. The celebs found it more interesting than the generic interviews they did with other media outlets. Upvoting and downvoting meant the best questions bubbled up to the top, although sometimes they were things the celebs didn’t want to talk about. But, with a good PR person in the room they did fine with it.

          There’s a niche there, but it isn’t going to be a humongous one that will make Reddit a trillion dollar business.

    • @[email protected]
      link
      fedilink
      English
      121 year ago

      Cut my salary to only a silly amount like $200k/year.

      Create paid accounts for like $5/year

      Allow people to purchase annoyances/chaos like force non-members to use light mode only for a day.

      Include bill-through services to grab a cut of any apps making money off the site.

    • @[email protected]OP
      link
      fedilink
      English
      8
      edit-2
      1 year ago

      Here’s what I’d do:

      1. VIP posts which you have to subscribe to a user to view. Reddit takes a cut of the subscription fee. With the sheer amount of OnlyFans models who astroturf the fuck out of the NSFW subs, it feels beyond stupid that Spez isn’t cutting out the middle man and competing with the likes of OF, Fansly, Patreon and Subscribestar.

      2. Add more incentives to subscribe to Reddit Premium, i.e. enhanced search functionality, the ability to time travel back to the frontpage from a previous date.

      3. Improve the official Reddit app to the point where it’s on-par with previous third party offerings.

      4. Bring back RPAN as a fully-fledged livestreaming platform with fewer restrictions. Introduce ads (Premium users get ad-free viewing) and revenue sharing for partnered creators.

      5. Change content and moderator guidelines to curb power users.

      6. Pivot towards short-form video content as a separate section of the site to compete with the likes of TikTok.

      • @[email protected]
        link
        fedilink
        English
        21 year ago

        I agree with everything except 4 and 6

        4 because video live streaming is stupid expensive. Twitch only survives cause they’re owed by Amazon who owns numerous data centers to support it. Same deal with yt.

        6 because everyone’s already doing short form video and we don’t need another tiktok alternative. We already have Instagram and YouTube, and their server infrastructure likely far exceeds that of reddit.

  • Aatube
    link
    fedilink
    45
    edit-2
    1 year ago

    In 2023, the company’s revenue was $804.0 million. Research and development, at $438.3 million, was more than half, an awfully big number for a company of this age.

    What the heck are they doing‽

    Edit: oops, Semi-Hemi-Demigod beat me to it. Hello, fellow binner!