There’s an easy way. Take all your residential and commercial customers. Export to spreadsheet. Sort by monthly usage in litres. Send the top 10% a letter saying their deliveries will be curtailed by 25% until the problems are over.

What? They’re ALL commercial services? Zero residential?

What do you mean reuse bath water for plants? What’s bottom line got to do with it? WTF! Emails?

Southern Water, some of whose customers are already under a hosepipe ban, has applied for a non-essential use ban that would prohibit businesses from taking actions such as filling swimming pools or cleaning their windows.

So they are only now going to stop golf courses watering their grass, it really must be serious then.

Two decades ago we needed the water companies to fix their leaks rather than paying bonuses, dividends, and loan repayments to help the former.

At least that long ago we needed more reservoirs rather than allowing the cost and nimbies to stop them.

But right now we need to be cutting back on new data centres and other new projects that can’t afford their water debt. Stop making the problem worse without an actual plan or funding to fix it.

Have they tried deleting their emails?