The video game industry has made the jump to $80, first with Nintendo and Mario Kart World, then with Microsoft and its price hike announcement that will kick in this holiday season. Could Borderlands 4 follow suit?
Publisher 2K Games and parent company Take-Two have so-far remained vague on whether they will go to $80, and Randy Pitchford has insisted the decision is out of his control. But, responding to one concerned fan on social media, Pitchford set the cat among the pigeons by saying that if you’re a “real fan, you’ll find a way to make it happen.”
Here’s the exchange:
“Randy, this game better not be 80 dollars. Don’t take that risk, a lot of gamers aren’t gonna pay 80 dollars and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher.”
And here’s Randy Pitchford’s response:
“A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.”
As you’d expect, Pitchford’s comment has sparked a vociferous response.
I’m not a real fan.
Fuck Randy Pitchford.
Hope y’all enjoy the video game crash of 2026
I don’t know about you all, but I’m looking forward to checking out all the games I’ve missed in the past 20 years.
Borderlands 3 felt like getting mugged by Randy Pitchford for 20 hours. I’m not a real fan.
Yanno, I have always loved borderlands, but randy pitchford is an absolute fucking tool.
I even bought one of the diamond editions that came with a physical damn loot crate and tons of goodies with BL3, so it’s not like I’m not a fan. But still, how fucking stupid do you have to be to say it like this? What a stupid jackass.
That creepy dude is still at Gearbox?
🏴☠️ it is then.
Exactly, you will find a way to make it happen
I refuse to pay $80 for a game and Borderlands fell off after the second one, so good luck with that. $70 was also a bridge too far for 99% of games (I made the exception for gems like Elden Ring).
Good thing I’m not a real fan.
“If you don’t like the price hike, that’s a you problem.”
Whatever. I’ll do what any good PC gamer does and buy if it goes on sale for a 90% discount in a decade. Or I just won’t buy it because I’ll be too busy repairing my shanty/house boat. We’ll see how things shake out
People like this guy are completely fucking deluded.
Randy is really goofy, lol.
You know, I’m not a real fan. I don’t want to pay even more for this expensive games, I’m certainly not going to for Borderlands.
